The back office behind a multi-store COD operator.
Built for two cash-on-delivery e-commerce operators running five stores across ten countries. In twelve months the system handled around 100,000 orders — from the moment an order comes in to the day the cash is collected and reconciled. Their figures can be shown here; their names, stores and customers cannot.
The margin was leaking between the order and the doorstep.
The orders were there and the ads were working, but in cash on delivery nothing is paid until the parcel is handed over. Too much of it never made it that far. Acceptance was stuck at 65–70% and net margin sat around 35–40%.
One in three parcels came back
Without a fast confirmation, customers cooled off or forgot. Acceptance held at 65–70% — every refused parcel a total loss on shipping and return.
Wrong addresses, failed deliveries
A typo in a street or phone number turned into a failed delivery, a second shipping fee and no revenue to show for it.
Margin read higher than it was
Returns, COD fees and carrier settlements piled up unmatched. Net margin looked fine on paper while real margin sat at 35–40%.
No follow-up at the right moment
Nothing told the customer their order was confirmed, prepared or on its way — in their own country and language — so plenty of them simply stopped expecting it.
One pipeline, from the order to the collected cash.
Six steps, each one closing a leak. Five stores feed a single back office, and every order moves through the same path whichever country it lands in.
- 01
Capture & sync
Every order from the five stores lands in one place, deduplicated, in real time — no more scattered dashboards.
- 02
Confirm
The customer confirms fast — by call, message or form — before anything ships. This is the step that moved acceptance.
- 03
Validate the address
Street and phone are checked and corrected up front, so the parcel actually reaches the door instead of bouncing back.
- 04
Route to the carrier
Each order goes to the right carrier and warehouse for its country, with live status synced back automatically.
- 05
Track & message
Preparation, shipping and delivery emails and SMS go out on their own, per country and language.
- 06
Reconcile the cash
Carrier settlements, returns and COD fees are matched so the margin on screen is the margin actually kept.
Capture, confirm and validate — in one list
Every order across the five stores, deduplicated, with its confirmation state, address check and carrier status visible at a glance. The call-center works from the same screen.
Real revenue, not estimated revenue
Carrier settlements, returns and COD fees matched against each order, so the operator reads the cash actually collected and the margin actually kept — month by month.
Every store and country, side by side
Orders, revenue, acceptance and delivery broken down per shop and per country — the view used to decide where to push spend and where to fix delivery.
What the system changed.
Figures are shown as ranges on purpose — this is what the operation holds across stores and countries, not a single lucky month.
Still running in production.
This isn't a finished project in a slide. The same pipeline runs the operation every day across all ten countries — confirming orders, routing carriers, messaging customers and reconciling the cash as it comes in.
Running cash on delivery, and watching the margin leak?
Tell me about your stores and where orders fall through today. I'll come back with a custom quote after a short call.
I reply within one business day.