Paul Simon, founder of SmartFlow
Who you work with

You work directly with the engineer who builds and runs your system.

I'm Paul, the founder of SmartFlow — a solo operation on purpose. I design the pipeline, write the code and keep it running in production. There's no account manager between us and no handoff after launch: the person who builds your back office is the one who answers for it.

I work between Europe and the Gulf, across both time zones — close to the carriers, stores and customers the system has to serve.

How I work

A few principles I don't bend.

They're the reason operators trust me with the pipeline that moves their cash — and the reason the numbers stay honest.

You own your code and your data

For a custom build, the code is yours and the data is yours. Nothing is locked to me, and nothing leaves with me if we stop.

Honest numbers

I report ranges, not a single lucky month. What I show is what the system holds in production — before and after, with the losses left in.

Surgical changes

I fix what you asked for and leave the rest alone. No silent refactors, no scope creep, no "while I was in there" surprises.

One person accountable

No layers, no ticket queue. You get the engineer who wrote the code, on the time zone you operate in.

What I actually do

I build and run the back office behind cash-on-delivery stores.

Already in production: around 100,000 orders across 10 countries for two cash-on-delivery operators. E-commerce first, with COD as the specialty because it's the hardest — the same back office runs classic prepaid stores just as well.

  • Order confirmation before anything ships
  • Address and phone checks that cut failed deliveries
  • Multi-carrier routing with live status sync
  • Automated email and SMS, per country and language
  • Cash reconciliation: returns, COD fees and settlements matched
Shop analytics: orders, revenue, margin and delivery by country (names hidden)
Fig. 01 — Shop analytics (anonymised)
Let's talk

Tell me where your COD margin is leaking.

Send a few details about your stores and your main problem. I'll come back with a custom quote after a short call.

SmartFlow LLC · Registered in New Mexico, USA · I reply within one business day.